Brand Extension Marketing Plan Research Paper Example | Topics and Well Written Essays - 500 words - 1

Brand Extension Marketing Plan - Research Paper Example The brand extension project aims to secure opportunities in the current market before our competitors identify them. By the end of the first Quarter, Clean-So aims to increase its market share by 40%. This is a stiff rate considering the competitive state of the current market. In order to achieve a successful market takeover, Clean-So will introduce a loyalty program whereby customers will earn redeemable royalty point for every purchase. This will enable Clean-So to penetrate the already saturated market. Although Al-Mara is an established brand name, Clean-So Company will need to re-advertise its Al-Mara Creme and Soap. The adverts will mainly target women since Al-Mara is a female-oriented brand. The adverts will be launched through the social media and billboards in order to reach the target group. The Advertisement will be the basis for a strategic customer acquisition program (Stapleton, & Thomas, 1998). Alternative customer acquisition strategies will involve loyalty points program and free samples. We expect an exponential market growth rate that attains stability in the second quarter. Clean-So Company is three-years old in the cosmetic industry and, therefore it is accustomed with market trends and changes. The company aims to concentrate its interests in a profitable market niche. Demographic factors and social classes define the current market. However, Clean-So hopes to surpass the demographic and lifestyle factors associated with the market. In particular, the company aims to market its products to people from different age groups and income brackets. The target market (Lavington Green Village) has consumers from each of the identified category. Therefore, the company will rely on packaging and product differentiation to capture the target market. Moreover, the company aims to launch Al-Mara soap and cream under various fragrances and colors. This aspect of product presentation will cater for the taste and preferences of the target

Lupus Essay Example | Topics and Well Written Essays - 1250 words

Lupus - Essay Example Although a great deal of research has been dedicated to understanding this disease, there is no cure, but there are a number of treatments, particularly, in the area of physical therapy that has shown to have beneficial results. In a normal functioning immune system the body produces proteins called antibodies that will fight against antigens like, viruses and bacteria. Again, Lupus is an autoimmune disease, the disease confuses the immune system and it becomes incapable of differentiating between invading antigens and healthy tissue and internal structures, which can lead to, dependent of the type of Lupus, a number of symptoms including inflammation in joints, swelling of the skin, and damage to organs, including kidneys, heart, and lungs (Crosta , 2013). There are a number of types of Lupus. Neonatal Lupus s a rare type of Lupus that specifically affects newborns. Drug-Induced Lupus is, also, relatively rare. Unlike other forms of Lupus, whose origins and causes cannot be easily determined, is directly caused due to a side-effect of certain medications. Subacute cutaneous lupus erythematosus results specifically in skin sores in areas of skin exposed to sunlight. Discoid lupus erythematosus presents as a perpetual skin rash, however, it is systemic lupus erythematosus or SLE that is the most common and the most systemically damaging in that it affects multiple systems including joints, skin and internal organs. When people refer to Lupus it is this type that they are most often referring to (National Institute of Arthritis and Musculoskeletal and Skin Diseases, 2009). There is no singular cause or cure for this form of Lupus. Researchers do believe that because it appears often in families there is likelihood of a genetic component, otherwise they believe the condition can be triggered by environmental factors, sunlight, stress response, and, again, some medications (Eustice,